I’m a Creative Director and lead the Beaumont Marketing team based in Erie, Pennsylvania, working at the intersection of brand strategy, UX research, and digital marketing.
Over the past two decades, I’ve helped Fortune 500 companies like IBM/Kyndryl and Erie Insurance connect with their customers through strategic content, SEO/SEM optimization, and data-driven marketing campaigns that deliver results.
Planning our content with a story-driven strategy and a customer experience that’s human-centered.